Juno Apartments

The Juno is a new luxury apartment complex coming soon to Sacramento.

The goal was to create a brand that reflected the inspiration of the goddess Juno, while outwardly expressing luxury and upscale living.

I began researching mythology, astronomy, as well as astrology, wanting to blend the esoteric with the scientific.

The result was an idea that emerged from the idea of a star map being very similar to a map of the Sacramento grid showing where various amenities existed within walking distance of the Juno.