Sierra Nevada
Brewing Company

When legendary brewery Sierra Nevada reached out to me to design their Snow Pack variety pack, I jumped at the opportunity. The brief was to create a winter tapestry that would tell a story across all four cans in the pack. The jumping off point was Cold Torpedo, a well established sub-brand that had very little creative wiggle room. This was a challenge unto itself, but expanding the story from there based on the provided beer names was a blast.