Branding & Packaging for Urban Foods

Urban Foods has a philosophy when it comes to their snacks: clean, healthy ingredients that they would serve their own family. When they approached us to design their branding and packaging for this fledgling company, we wanted the artwork to reflect these values. At the time, nothing like this could be seen on shelves, yet we see it duplicated all the time now! Imitation is the sincerest form of flattery!

Since the introduction of their flagship Superfood Bites at local Sacramento Farmers Markets, Urban Foods has expanded at an incredible rate and can be found in grocery chains nationwide.

Creative Direction: Matt Rallens / Lunia Blue