The Sofia Theatre:

Architectural Signage
& Wayfinding System

When the B Street Theatre broke ground on the brand new Sofia Tsakopoulos Center for the Arts, they reached out to us to help create their new brand and visual identity. Founded in the 1980s by Tim and Buck Busfield, B Street Theatre is an institution in Sacramento, and we wanted to honor the history while bridging the brand into its fancy new digs.

Utilizing a classic condensed sans-serif, we created a clean and legible signage and wayfinding system without sacrificing some fun here and there.

Our vision was brought to life by WeidnerCA, the preeminent commercial sign shop in the region.