Cool Air Rebate

The Car Care Council

Cool Air Rebate is one of the largest campaigns I’ve led—supporting a statewide program that helps low-income Californians repair vehicle HVAC systems while reducing greenhouse gas emissions. Since launching in July 2024, the program has paid nearly $3M toward repairs, restored cooling to almost 3,000 vehicles, and assisted more than 6,500 residents.

Branding, messaging, and rollout required precision across paid and earned media, community partners, and automotive shops. We began in a handful of cities and quickly expanded to 140 statewide, with bilingual creative that emphasized both human comfort and environmental impact. In addition to leading art direction and production, I managed vendor logistics—overseeing substantial print budgets for everything from flyers to branded tents—ensuring accurate billing and consistently high-quality execution.

Client: Car Care Council
Creative Director: Matt Rallens
Art Director / Senior Designer: Barry Crider